Pricing New-Build Developments
For property developers, few decisions have as much influence over the commercial success of a scheme as the pricing strategy. Price too low and margin is unnecessarily sacrificed. Price too high and sales velocity can stall, incentives begin to creep upwards, investors lose interest and the development risks sitting on the market long enough for […]
Why Your Exit Strategy Should Start Before You Break Ground
For property developers, the exit is often discussed as though it sits at the end of the development process. Acquire the site. Secure planning. Finalise the specification. Build the scheme. Then focus on selling it. In reality, some of the most commercially successful developments are approached in almost exactly the opposite way. The likely buyer, […]
Top 5 Tips for Selling a Development Off-Plan
Selling a development off-plan is different to simply marketing completed stock. It demands a careful mix of credibility, staging, financial clarity, investor confidence and timing. Get the process right and you command better prices, faster sales and stronger hand-over metrics. Get it wrong and you risk margin bleed, longer sales periods and weaker exit options. […]